Why Direct Trade Coffee Costs More Than the C-Price — And Why That’s the Point
Most commodity coffee is priced off the “C-price” — the benchmark set by Arabica futures traded on the Intercontinental Exchange in New York. It is a real, useful number, but it was built to price interchangeable commodity coffee, not a specific farm’s specialty lot. The C-Price Is a Floor, Not a Fair Price On top … Read more